12 Branding Quotes to Help You Better Understand “Branding”

Of the 12 quotes above, do you have a favorite? Is there a quote above that rings more true to you than the others? Or helped you to understand what “brand” and “branding” mean? Which one? I’d love to read your thoughts. Please comment below!

A brand is the promise of an experience.
– Alexander Isley

A brand is a story that is always being told.
– Scott Bedbury

Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.
– Ashley Friedlein

A brand is not just a logo, a website, or your business cards… it’s an experience
– Unknown

If people believe they share values with a company, they will stay loyal to the brand.
– Howard Schultz

Every interaction in any form, is branding.
– Seth Godin

Customers don’t just want to shop: they want to feel that the brand understands them.
– Mickey Drexler

Products are made in the factory but brands are made in the mind.
– Walter Landor

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
-Simon Mainwaring

A brand is the promise, a good brand is a promise kept.
– Muhtar Kent

Your brand is what other people say about you when you’re not in the room.
– Jeff Bezos

If you’re your authentic self, you have no competition.
– Scott Stratten

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