Of the 12 quotes above, do you have a favorite? Is there a quote above that rings more true to you than the others? Or helped you to understand what “brand” and “branding” mean? Which one? I’d love to read your thoughts. Please comment below!
A brand is the promise of an experience.
– Alexander Isley
A brand is a story that is always being told.
– Scott Bedbury
Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.
– Ashley Friedlein
A brand is not just a logo, a website, or your business cards… it’s an experience
If people believe they share values with a company, they will stay loyal to the brand.
– Howard Schultz
Every interaction in any form, is branding.
– Seth Godin
Customers don’t just want to shop: they want to feel that the brand understands them.
– Mickey Drexler
Products are made in the factory but brands are made in the mind.
– Walter Landor
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
A brand is the promise, a good brand is a promise kept.
– Muhtar Kent
Your brand is what other people say about you when you’re not in the room.
– Jeff Bezos
If you’re your authentic self, you have no competition.
– Scott Stratten