Whether you want to DIY your own website or hire a professional to design and build it for you, in this article, I’ll talk about why I recommend WordPress for business websites. In general, there are three ways you can purchase or build a website for your business.
- DIY your own website using a website builder like Wix, Weebly, SquareSpace or GoDaddy,
- DIY your own website using WordPress, or
- Hire a professional designer to design and build your website for you using one of platforms mentioned above.
In terms of website builder tools like Wix, Weebly, Squarespace and GoDaddy, there are a number of reasons I recommend WordPress over these. Read on for more information.
1 - WordPress makes it easy to add and update content for your website
2 - WordPress is flexible and highly customizable
3 - You have complete control over your own data and content
This may sound boring, but it’s actually quite important. Your business website is probably THE most important asset your business can own. Don’t you want to have 100% control over its data and content?
I can’t tell you how many times I LOVED my web host provider, until all of a sudden I didn’t.
The problem with creating a website with web-builder tools like Wix, Weebly and SquareSpace is that you’re locked into hosting on their servers. Is your site slow? Is your site buggy or going down a lot? Have you found the company your website is built with has done something you find morally reprehensible? Too bad. You can’t move your site unless you also change platforms.
By contrast, WordPress is an open source tool. 1000s of host providers are capable of hosting a WordPress site. If your host provider starts having problems you have a ton of options. You can move your site elsewhere with very little downtime or technology issues. In short, you are literally the master of your own domain. You and your most important business asset are not held hostage because of the platform you’ve built it on.
4 - WordPress has a huge community supporting & developing for It
WordPress is a free, open-source web development platform. Millions of websites are built using WordPress. There are tens of thousands of web designers and developers who design, create and build WordPress websites. And there are tens of thousands more people who support WordPress by offering training and resources.
If you want to hire someone to design and develop your business website, you will have no shortage of options. If you want to learn how to use WordPress, there are plenty of books, eBooks, courses, Facebook groups and free online tutorials to help you.
5 - WordPress is secure
WordPress has been around for over 18 years and there many people all over the world actively using it, and developing for it.
The WordPress code is secure, clean, high quality, and robust. But like anything popular on the web, that means there are plenty of people actively trying to hack the system and find security holes.
The good news? I refer back to all those people actively developing and using it. That means security risks are typically found almost immediately and updates pushed out just as fast.
All you have to do is keep your plugins, themes and the WordPress core updated, back up your site regularly and do simple things to keep your site secure, and you shouldn’t have a problem.
Luckily, updating WordPress plugins and themes is easy to do. So it’s important to remember to actually perform those updates. But if you need or want help you can hire someone to do the work for you.
6 - WordPress is cost effective
The WordPress platform is open source and FREE. Although many of the premium plugins cost a little money, many others are free. Many of the robust, high-quality themes are also free.
Yes, you have to pay for a domain name and hosting service, but you have to pay for that on any website platform that is worth using.
And yes, you’ll need to hire a professional designer to design and build your site for you. But again, you’re going to have to do that with any website platform unless you want to do it yourself.