7 Reasons Why I Recommend WordPress

7 Reasons Why I Recommend WordPress / Design for Creative Souls

Whether you want to DIY your own website or hire a professional to design and build it for you, in this article, I’ll talk about why I recommend WordPress for business websites. In general, there are three ways you can purchase or build a website for your business.

  1. DIY your own website using a website builder like Wix, Weebly, SquareSpace or GoDaddy,
  2. DIY your own website using WordPress, or
  3. Hire a professional designer to design and build your website for you using one of platforms mentioned above.

In terms of website builder tools like Wix, Weebly, Squarespace and GoDaddy, there are a number of reasons I recommend WordPress over these. Read on for more information.

1 - WordPress makes it easy to add and update content for your website
Adding content to a WordPress site is extremely easy to do. With a little training (which I provide) you can easily add, edit and delete content, as well as add new pages and blog posts without having to hire a web designer. Why is this important? Because no one values your content more than you do. If you need something changed on your website ASAP, you can do it yourself. There is no need to wait on the availability of your web designer.
2 - WordPress is flexible and highly customizable
When your business is new, it probably won’t look like your business 2 years in, or after 5 years, 10 years, etc.  When you’re first starting out, a simple brochure-type website with or without an integrated blog might be enough. But as your business grows, typically your website goals need to change and grow to support it. WordPress is developed to make it easy to add new features and functionality to your website whenever you need it, simply by installing and configuring a new plugin. After you’ve been in business for 2 years, you decide you need an eCommerce store. No problem. Add a WooCommerce shop to your WordPress site. Need an events calendar? Not a problem. Want to add a paid membership section to your site? There’s a plugin for that too. Unfortunately many small businesses who don’t build their websites using WordPress learn the hard way that their website can’t grow as their business grows. They find themselves stuck using a tool that can not support the goals they have for their business. WordPress has been around for over 18 years with a slew of high-quality premium (and free) plugins that can easily add new functionality to your website — without having to move it to a new platform!
3 - You have complete control over your own data and content

This may sound boring, but it’s actually quite important. Your business website is probably THE most important asset your business can own. Don’t you want to have 100% control over its data and content?

I can’t tell you how many times I LOVED my web host provider, until all of a sudden I didn’t.

The problem with creating a website with web-builder tools like Wix, Weebly and SquareSpace is that you’re locked into hosting on their servers. Is your site slow? Is your site buggy or going down a lot? Have you found the company your website is built with has done something you find morally reprehensible? Too bad. You can’t move your site unless you also change platforms.

By contrast, WordPress is an open source tool. 1000s of host providers are capable of hosting a WordPress site. If your host provider starts having problems you have a ton of options. You can move your site elsewhere with very little downtime or technology issues. In short, you are literally the master of your own domain. You and your most important business asset are not held hostage because of the platform you’ve built it on.

4 - WordPress has a huge community supporting & developing for It

WordPress is a free, open-source web development platform. Millions of websites are built using WordPress. There are tens of thousands of web designers and developers who design, create and build WordPress websites. And there are tens of thousands more people who support WordPress by offering training and resources.

If you want to hire someone to design and develop your business website, you will have no shortage of options. If you want to learn how to use WordPress, there are plenty of books, eBooks, courses, Facebook groups and free online tutorials to help you.

5 - WordPress is secure

WordPress has been around for over 18 years and there many people all over the world actively using it, and developing for it.

The WordPress code is secure, clean, high quality, and robust. But like anything popular on the web, that means there are plenty of people actively trying to hack the system and find security holes.

The good news? I refer back to all those people actively developing and using it. That means security risks are typically found almost immediately and updates pushed out just as fast.

All you have to do is keep your plugins, themes and the WordPress core updated, back up your site regularly and do simple things to keep your site secure, and you shouldn’t have a problem.

Luckily, updating WordPress plugins and themes is easy to do. So it’s important to remember to actually perform those updates. But if you need or want help you can hire someone to do the work for you.

6 - WordPress is cost effective

The WordPress platform is open source and FREE. Although many of the premium plugins cost a little money, many others are free. Many of the robust, high-quality themes are also free.

Yes, you have to pay for a domain name and hosting service, but you have to pay for that on any website platform that is worth using.

And yes, you’ll need to hire a professional designer to design and build your site for you. But again, you’re going to have to do that with any website platform unless you want to do it yourself. 

7 - WordPress is SEO friendly

Out of the box, WordPress is built to help with your SEO. But because of that awesome community mentioned above, SEO plugins like Rank Math, All in One SEO or Yoast can help you optimize your SEO. Each of these come with a free and premium version for you to use.

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