If You Own a Small Business, It’s Important to Have an Integrated Website & Blog

If You Own a Small Business, It’s Important to Have an Integrated Website & Blog

In order to help build your online presence and your business, you should consider having your blog and website on the same domain. The easiest way is to do this is have a business website and blog integrated seamlessly together using a Content Management System (CMS) like WordPress.

The question you might be asking is “Why?” Why should you integrate your business website and blog WordPress?

Make Google Your Friend

In my opinion the number one reason to build a blog and website on the same domain using WordPress is that Google likes fresh content. Period. The more fresh, relevant, high quality content you create, the more your site will be indexed by search engines like Google and Bing. Couple quantity with quality content and you have a great combination for getting your blog posts indexed often and appearing on Google search engine result pages (SERP). Add to the mix a little basic SEO knowledge using a free plugin like Yoast SEO plugin or SEOPress and you can be fairly certain that your business website and blog will begin to rank higher and appear in more search engine results than if you had a static website alone.

More Content Equals More Search Engine Results

Leaving aside Google’s tendency to index blog posts more quickly than static pages, having MORE CONTENT equates to having more opportunities to show up in more search engine results. This is just common sense.

Which scenario would more likely appear in more search engine results? A static website with 5-10 pages of content that rarely gets updated? A blog with 20, 50 or 100 high quality blog posts, and that number is constantly growing? Or an integrated blog and static website where all the content is located on the same domain? Obviously of the three, your worst choice is the static website that lives alone on its own domain with no integrated blog.

The Information About Your Business is Just a Click Away

The bottom line is, you have no idea how someone finds your website via a search engine search. They may enter your website via one of your blog posts, from your home page or one of your other “inside” static pages like your “Services” or “About” page. If they’ve come to your site by finding one of your blog posts in a Google search, they read it and like what they read. They want to learn more about you. Maybe they click on another blog post and read it. Maybe they read 5 more blog posts. But who is the more savvy business person? The one who has an integrated business website on the same domain? Or the one who doesn’t?

The business owner who has an integrated website and blog has their entire business website just one click away from the blog post the new visitor just read.

So if you’re that savvy business owner, after the new visitor reads one of your blog posts, they have an immediate opportunity to find out what services or products you offer. They don’t have to hunt and peck to find the information they are seeking. In the website’s navigation bar, alongside the link to your blog is the link to the static webpages containing the services you offer, your background, client testimonials, news and events, etc. Having an integrated blog on your business website is one simple way to gain new followers to your blog and also potential clients for your business.

Fresh Content Served Up Throughout Your Website

So hopefully you’re convinced and understand why having an integrated business website with a blog is important to growing your business. I talked about typical blog posts that are “contained” within the blog itself. But what about the rest of your site?

You can have dynamic content anywhere on your site if your entire website is built with a CMS like WordPress. For example, you can have photos from Flickr and videos from YouTube populating your website. You can have recent posts and recent comments populating your website’s homepage. Or, you can create a blog category like “News” and create a separate navigation menu that contains just the posts created under that category. Doing that, you’ve created an entirely separate section of your website using dynamic content from your blog (that’s going to be indexed quickly by Google!)

Fresh Content Served To Your Social Media Sites

The content you’re creating doesn’t have to remain on your website and blog. It can be posted to your Facebook page, Twitter account, LinkedIn groups, etc.  For reasons I don’t understand and can’t explain, my Twitter account and Facebook page were indexed by Google weeks before some of the static pages on my website. That means that if anyone was looking for me, even if they typed the exact name of my business, my actual website didn’t appear for weeks. But my Twitter account and Facebook page started appearing almost from day one of their existence. So update your Twitter and Facebook pages with the fresh content from the blog and website, enabling you to reach more potential clients in a variety of online settings.

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