When you first start your business sometimes there is this desire to go from “Point A” to “Point Z” immediately. Maybe you’re comparing your brand new business to a business you admire but they’ve been around for several years.
Maybe you’ve had a persistent dream in your heart about starting a business and now that you’re doing it, you want it to reflect that big beautiful dream NOW! So you read and research everything you can find about starting a new business.
It’s easy to get overwhelmed. It’s also easy to make some really important decisions as though you’ve been in business for many years instead of only a few months (or less). So I want to tell you it’s okay to start small. Take a deep breath. Realize this process is a journey – hopefully one you’ll be on for quite some time. So START SMALL!
Unless you’ve already owned a business you probably don’t have a clear understanding what your business will be like in a few years. Maybe you want to work with a specific type of client or you think you want to offer a service or certain – UNTIL you actually start doing it. Once you get some experience under your belt, it is not uncommon to realize the vision you started out with needs a bit of tweaking.
So if you’re new to owning your own business, it’s going to take some time to really understand the nuts and bolts of your business and how much it’s likely to change.
The changes and clarity will come after some frustrating clients and experiences. Only then will you understand exactly who your ideal client is. You’ll need to experience some wins and some losses, some days of the “mean nasties” and days of pure joy before you fully understand what services or products you want to offer.
So please, start small. Don’t take on too much. Don’t try to know everything (in your head) before you’ve experienced it and can know it in your heart.
Start small with your branding. Don’t spend $1000’s or even $100’s of dollars on a logo, particularly if you’ve never owned your own business before. The main focus when you first start out should be on figuring out your ideal client is, and what they need in relationship to the services or products you want to offer that will make your heart sing as you run and build your business. You need to figure out why you want to work with these people and how you want to work with them.
So please don’t spend a lot of money on logo’s and visual branding right now because it’s quite possible that as your business grows, it will also change and evolve. It will look different in 2 years compared to what it looks like in the beginning.
Through the experience, you’ll be able to hone in on the really important stuff of your brand: the WHY, WHO, WHAT and HOW of your business.
I know this sounds counterintuitive coming from a web designer. BUT, during the first 1-2 years of business, don’t spend $3000 – $5000+ on your first website.
The great thing about building your business website with WordPress is that your website can grow as your business grows. With WordPress, you can add a variety of functionality and features as your business grows.
As your branding and visual branding takes shape, you can easily change the look and design of your business website by changing the design, layout and visual branding of the theme. You can add plugins as you need to add functionality. You can easily add pages as needed.
Your Website Can Grow as Your Business Grows
Like the websites I offer to new businesses, you can easily (and affordably) start with a simple website based on a template that is semi-custom designed and built for your growing business.
As your business grows you can add additional pages, sections, features and functionality to your website. After you’ve been business a few years and you’re ready to take your business to the next level, you can hire a web and graphic designer to custom build your website, complete with the development of a dynamic and authentic brand (and visual branding) to reflect the direction you want to take your business.