Archetypes

Archetypes in the Wild: Looking for Archetypes in the Every Day - Design for Creative Souls

Archetypes in the Wild

I went to Target the other day, and like I do every time I’m in the store I visited the book section. I have way

The 12 Brand Archetypes

The concept of brand archetypes is nothing new. One reason it is so popular is because working within this framework makes it easier to define

The Jester Brand Archetype

The Jester Brand Archetype

The Jester Brand Archetype The Jester brand archetype is vivacious and full of energy. She teaches us to enjoy life and appreciate what we have. Her

The Sage Brand Archetype

The Sage Brand Archetype

The Sage Brand Archetype The Sage brand archetype is educated, wise and perceptive. Typically she is an expert in one or more fields. Her grace comes

The Alchemist brand archetype

The Alchemist Brand Archetype

The Alchemist Brand Archetype The Alchemist brand archetype seeks mindfulness and transformation. She is the true visionary of the group and believes in the possibility

The Ruler Brand Archetype

The Ruler Brand Archetype

The Ruler Brand Archetype The Ruler brand archetype is motivated to lead, and create order and structures in order to provide stability, security, and prosperity for

The Creator brand archetype

The Creator Brand Archetype

The Creator Brand Archetype The Creator is unconventional and always looks for original and authentic ways to express herself. This expression can come through traditional artistic

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