The Seeker

Brand Archetype

The Seeker brand archetype seeks personal evolution through authenticity. For her, there is only one way to discover who you really are: through new experiences, growth, expansion and freedom. She continually searches for new horizons, both internally and externally. She lives by the beat of her own drum and life on her own terms. By authentically living her truth with no apologies or excuses, she serves as the perfect role model for others to do the same.

The Seeker

is also known as the

The main purpose

of this brand archetype

The main purpose of the Seeker brand archetype is to seek evolution and authenticity through new experiences, growth, expansion and freedom.

Doing Business

+ marketing

Best suited for
  • The types of businesses best suited to the Seeker brand archetype provide opportunities, resources and support for their clients to grow and learn.
  • It is ideal for businesses whose clients are seeking a new path and searching for authenticity through self-discovery.
  • It is perfect for lifestyle blogs and companies that focus on travel, or the outdoors.
Marketing niche
  • The Seeker archetype appeals to clients who either feel stifled or uninspired with some aspect of their current life and are looking for solutions to break free and make it better.
  • It also appeals to those who are already on the path of self-discovery and self-actualization, and true to form, are looking for new voices, new experiences, new resources, etc.
The Seeker

“All the wonders you seek are within yourself.”

~ Sir Thomas Browne ~

+ weaknesses

At her best...

The Seeker lives by the beat of her own drummer and shows others how to do the same. Her quest is to fully understand who she truly is and her place in the world. Her curiosity compels her to seek out new experiences. Consequently, her path is one of continual growth and expansion in all areas of her life. She is the perfect role model for anyone who is also searching for their own personal truth and helps them in their journey.

At her worst...

She is easily bored and can be seen as flakey and unreliable. The reason for her journey is to discover who she truly is. However sometimes she can get lost because of a fear of committing to anything. If she’s not careful, her constant search for “more” can become an obsession and act as a defense against connecting with the people, places and ideas that can help her fulfill her mission in life.

Traits & attributes

of this brand archetype

  • Carefree
  • Freedom seeking
  • Growth oriented
  • Independent
  • Enthusiastic
  • Seeks bliss
  • Authenticity
  • Independent
  • Autonomous
  • Self-reliant
  • Self-directed
  • Resourceful
  • Curious
  • Non-conformist
  • Restless
  • Open-minded
  • Sense of wonder
  • Exploring
  • Unconventional
  • Wanderlust
  • Adventurous
  • Journey
  • Diversity


The Seeker Brand Archetype
Archetypes in Branding

Resources for your journey

Spotify PlayList

A growing playlist of music on Spotify that helps to that adds “flavor” and helps to personify the Seeker brand archetype.


Images for the Seeker for your branding & graphic design. From Pexels & Unsplash

Pinterest Board

A Pinterest board of images, themes and inspiration representing  the Seeker Brand.

  • Hartwell, Margaret Pott., and Joshua C. Chen. Archetypes in Branding: a Toolkit for Creatives and Strategists. How Books, 2012.
  • Mark, Margaret, and Carol S. Pearson. The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes. McGraw-Hill, 2001.
  • Myss, Caroline M. Archetypes: Who Are You? Hay House, 2013.
  • Myss, Caroline M. Archetype Cards: an 80-Card Deck with Instruction Booklet. Hay House, 2003.
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The Seeker
Brand Archetype

is one of the 12 main brand archetypes

I will discuss all 12 in depth in the coming weeks. I want to provide some information on what businesses might best be suited for each archetype and what types of clients are attracted to working with each particular brand archetype. I’ll also provide some examples of visual branding and design resources + ideas for each brand archetype.

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