To stand out on the web and create a successful business, you have to be known for something by the people you want to attract and work with. Yesterday you were given four questions to answer to help you plan and build your business website.
Taking that information, answer the question: What do you want to be known for?
Long gone are the days of the early Internet where you could say, “If I build it (a website) they will come!” Today, there are millions upon millions of websites. One more is just noise unless you figure out a way to stand apart from the others. That sounds daunting but understand you’re not trying to stand apart from EVERY website for EVERY person who comes to your site. What you’re trying to do is be found by and attract the people you want to work with, and basically be invisible to the people you don’t want to work with. So, what do your business to be known for? Try to answer the question is relationship to the four questions from yesterday.
Pretend two people are talking; one asks the other for a recommendation about ______________ (a product or service). Her friend excitedly says, “Oh! You’ve got to check out So-and-So’s website. She is exactly what you’re looking for!”
If that conversation was about you and your business, what product, service, book, event, course or whatever would fill in the blank of that sentence?
Is that “the thing” you want to be known for? If you’re not sure, sit with it a few hours or few days. If you’re really not sure then you might need some more prompts. Keep reading.
Imagine you’ve been in business for over 5 years. Someone is trying to book guests for their podcast and are looking for experts and thought leaders in a particular field. On what topic would they automatically think of you?
Too big? Okay. Pretend someone is looking for guest bloggers for their blog. They post an announcement in a Facebook group. You read it and immediately get excited because you know this is right up your alley and will really help promote your business. What would you write about?
What if you have NO IDEA how to answer the question?
You might have known immediately what you want to be known for. But if the concept is a little fuzzy for you that’s okay. If you’ve been in business a few years and the concept has changed over time, that’s great! It means you are growing as a business owner and are learning what you REALLY want to do and with WHOM you want to do it.
If you’re struggling with what you want to be known for, or you’re fuzzy about the details, take a closer look at your answers to the four questions from yesterday’s blog post. Like those questions, this may be something you can’t answer right now. But it’s important to start somewhere and know that as you grow and mature as a business owner, you’ll gain more clarity around the answer.